Picture This Photography

*Prices are subject to change without notice.

**Percent off wedding offer good for print prices only.

Think of it this way - the next time you pay $______ to get your hair done, remember that a pair of scissors only costs $1.50. But you gladly pay a lot more to hire a professional.

In this digital age where everyone has digital cameras and easy access to upload their photos to a local drug store website and pick them up a few hours later............we hear this all the time - How in the world do professional photographers charge $55 for an 8x10 when they cost just $1.50 at the drug store?

Here's why.

Simply put, you're not just paying for the actual photograph, you're paying for time and expertise. First, let's look at the actual time involved. If you don't read this entire page, at least read this first part.

For a two hour portrait session:
- one hour of travel to and from the session
- two hours of shooting
- 30 minutes of setup, preparation, talking to the client etc.
- 30 minutes to load the photos onto a computer (2 - 4 Gb of data)
- 30 minutes to back up the files on an external drive (99% of the time the client wants the option to order additional prints at a later time - a much later time - requiring external storage usage.)
- 3 - 4 hours of Photoshop time including cropping, contrast, color, sharpening, saving a copy for print and a copy for the internet and backing up the edited photographs
- 2 - 3 hours to talk to the client, answer questions, receive their order and payment, order their prints, receive and verify prints, package prints, schedule shipment and drop package off at Fed Ex.
- For local customers, we may also print a set of all of their photos, and meet with them to review the photos and place their order. Meeting and travel time averages 2 hours.

You can see how one two hour session easily turns into more than ten hours of work from start to finish. So when you see a photographer charging a $200 session fee for a two hour photo shoot, you are not paying them $100 / hour.

Now for the expertise.

Shooting professional photography is a skill, acquired through years of experience. Even though a quality camera now costs under $2,000 - taking professional portraits involves much more than a nice camera.

Most professional photographers take years to go from buying their first decent camera to making money with their photography. In addition to learning how to use the camera itself, there is a mountain of other equipment involved, as well as numerous software programs used to edit and print photographs, run a website, etc.

And let's not forget that you actually have to have people skills, be able to communicate, make people comfortable in front of the camera - and posing people to make them look their best in a photograph is a skill all by itself.

What about the cheap studios at the mall?

Please don't compare us to the chain store studios. But if you must, consider all of the time and work that we put into our photographs, compared to what they do. Good luck getting a two hour photo shoot at a chain store. Not to mention they won't come to the beach! And of course, look at our work compared to theirs. You get what you pay for.

The truth is, most of the mall and chain store studios lose money. In fact, in 2007 Wal-Mart closed 500 of their portrait studios --see link here: http://www.boston.com/business/articles/2007/02/05/portrait_to_close_500_wal_mart_studios/

because of the financial drain they were putting on the company. What the chain stores bet on is that you'll come in for some quick and cheap photos, and while you're there, you'll also spend $200 on other things. They don't have to make money, they are just there to get you in the door.

We hope that those who have taken the time to read this page will have a better understanding of why professional photographs cost so much more than the ones that you get from your local drug store.  Thank you for taking the time to read this.


Adapted from: http://www.caughtonfilmphoto.com/costofphotography.html